Alla Peresolova is an international expert in sustainable tourism and thematic routes development with strong insight into Silk Road destinations, and specific experience and success in creating and implementing regional, national and local tourism initiatives, and in developing marketing strategies and action plans. As a head and founder of the Silk Road Programme at the United Nations World Tourism Organization (UNWTO), Alla Peresolova has created a collaborative platform for 34 countries and developed joint activities to raise the profile of Silk Road tourism and support Silk Road destinations through responsible and sustainable tourism development across three regions of Europe, Asia and the Middle East.

Among the projects she implements are numerous communication and awareness campaigns, and international conferences such as the annual Ministers’ Summit which sees 100 tourism ministers gather at the World Travel Market in London. During her 28 year career at UNWTO, Alla has been responsible for building its relations with major international tourism fairs. Over the years she has established strong alliances with over 20 international and regional fairs, developing on-going programmes and events.