The USAID Trade Central Asia activity provides comprehensive technical assistance to Central Asian entrepreneurs in entering foreign markets. One channel of this support is the Trade Promotion Service Providers (TPSP) Program with the implementation period from May 2022 to September 2025. The TPSP program aims to help Central Asian small and medium-sized enterprises (SMEs) promote their products for export with the help of local consultants.

TPSP Program Stages

1. Export Development Support to SMEs

Directory of Trade Promotion Consultants
for exporters

Selecting TPSP Program participants based on the applications (Forms 1.1 and 1.2) from consultants and exporters


Training and networking events for exporters and consultants

Partial covering of the costs for consulting services:

  1. Initiation of services by a consultant or exporter
  2. Approval of ToR by parties
  3. Consultants’ application to TCA (Form 2.2)
  4. Signing a tripartite contract: an exporter, a consultant and TCA

2. Export Promotion Support to SMEs

Arrange the participation of TPSP members in:

  • foreign exhibitions
  • trade missions
  • B2B meetings

The following training courses will be organized for TPSP participants in 2022:

  • For exporters: “Trade information analysis to identify priority markets”
  • For consultants: “Support for business export activities”


USAID TCA provides coverage of up to 50% of costs of marketing, networking, branding, and preparation for certification services (ISO/FSSC 22000/HACCP, Oeko-Tex, etc.) related to export promotion, but up to $5,000 for each service. Each SME may apply for two services.

List of services co-funded by the TPSPs program

Several services of the same stream can be grouped into one service contract.


– Market Analysis
– Marketing research
– Development of a marketing plan for export
– Export strategy


– Development of brand and packaging design
– Development of brand and promotion concept


– Search for potential buyers and entities for B2B meetings
– Export management services


– Analysis of readiness for certification
– Staff trainings
– Preparation of documents for certification process

To receive one or more types of TPSP technical assistance (training, consulting services, export promotion) SMEs should be accredited by completing Form 1.1. for exporters and Form 1.2. for consultants (see details in the TPSP Application Procedure).

The TPSP technical assistance package for SMEs is provided in stages, meaning that before applying for participation in international fairs, SMEs shall first go through the export preparation stage.

SMEs may engage consultants from Central Asia. The list of accredited consultants who are members of the TPSP Network is available here. Consultants may accordingly offer their services to SMEs from Central Asian countries (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan).

A two-stage payment method shall apply:

  • Basic payment for the provision of advisory services in accordance with the ToR;
  • An additional bonus payment (P4R – pay for result) for the amount of 10% of the total consulting service cost will be paid if the service provided by TPSP leads to the export of goods or concluded export contracts, during the TPSP service implementation period or within six months of its completion.


For consultants

TPSP Directory: no restrictions

TPSP Network will provide marketing, branding, networking and preparation for certification services

  • Service providers: marketing, branding, networking and preparation for certification
  • At least 2 years of work experience
  • Natural person, IE and LLP
  • 2 or more successful examples of services rendered
  • women-consultants (in priority)

For exporters

  • Producer – start-up or existing exporter
  • SME with at least 3 years of work experience
  • IE and LLP
  • Sector: food, light, chemical industry and construction materials
  • Participant of no more than two donor programs
  • Willingness to cover the remainder of costs
  • women-exporters (in priority)


Consultants and SMEs shall complete the following forms to confirm their intention to participate in the TPSP program:

  • Form 1.1. Expression of Interest (EOI) for exporters to participate in the Trade Promotion Service Provider (TPSP) Program
  • Form 1.2. Expression of Interest (EOI) to join the Trade Promotion Service Provider (TPSP) Network

Within ten working days, the applicant receives confirmation of admission to the TPSP program or rejection of the application in case of non-compliance with TPSP criteria. The decision to admit an applicant to the TPSP program is made by a special commission composed of representatives of export agencies, business associations, chambers of commerce, business development projects (EBRD, etc.), and USAID. After receiving confirmation of admission to the TPSP program, an applicant may apply for one or more types of TPSP technical assistance (training, cost-sharing for consulting services, export promotion):

Subsequently, the process of signing the necessary documents to cover part of the cost of consulting services and participation in foreign events to promote SME exports will be carried out.

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