Zafar Norov is Chairman of the Zerafshan Tourism Board in Panjakent, Tajikistan. He is recognized as an ambitious and proactive leader of the board among local tourism stakeholders. As Chairman of ZTB, Zafar aims to contribute to and improve the well-being of local communities, mostly reliant on agriculture practices, through a sustainable form of tourism. He does his utmost to develop community-based tourism in the region and hence provide villagers with better sources of incomes, while at the same time preserving and conserving the fragile environmental and cultural heritage of the Zeravshan Valley. Zafar has successfully implemented professional training courses focusing on various issues such as how to run a home stay, environmental care, marketing, and business management with the support of international organizations including USAID. He also runs his own hostel “Salom”.