Three things best describe Gergana: passionate about sustainable and adventure tourism, eager for new challenges and with a truly Balkan heart.

Gergana holds a Masters degree in Sustainable Tourism Destination Management from the George Washington University School of Business. Her professional experience has exposed her to the different sectors in the travel industry enabling her 360° perspective on the sector. She has worked in the private sector with one of the leading hospitality groups (Starwood), collaborated with public institutions and coordinated multi-stakeholder programs under international donor programs. Different work projects have taken Gergana to different parts of the world: she has worked in the US, Latin America, Europe and Asia.

At ATTA Gergana’s energy leads and fuels the exciting work that the organisation is doing in Europe and Central Asia.